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Let Customers See Inside
The appearances deceives
“The appearances deceives”. How many times we heard this sentence? And it is because things are not always what they seem at first sight… In this is what is based Agustín Amate to make these series of photographs, because when some see vegetables, he sees…others things.
Photography allows to mold the reality through a game of lights, shadows and perspective, although this, without the imagination and creativity of the photographer behind the camera, would not be possible. Agustín Amate has used these two facets to convert something as ordinary as aliments in things completely different. Its a commission for AC- Hotels, in which the details are the most important.
“With these images I wanted to make a series where to emphasize the textures, playing with the composition and the light. There are a personal vision, where I looked at the visual ambiguity in the details that sometimes results in surrealists. I wanted to achieve abstracts and intriguing images for the viewer, in order to make a second look to the ordinary, discovering new details and shades”.
Agustín Amate is a photographer with more than 20 years experience. Graduated with a Ba(Hons) in Photography & Multimedia in the University of Westminster. Came to Spain to live in Barcelona. Specialised in preproduction and postproduction and finalist in The Hasselbland Masters Awards (2009) and bronze in the best Pack (2012). In his life has worked in all areas of photography, but if had to choose one, would be advertising.
www.agustinamate.com
TEXTO: Mónica García
A better image
Photographic strategies for your clients
Corporate photography is essential to any business. All businesses are looking for growth and differentiation, and in any business, it’s the people within them that really make a business unique.
Why businesses should invest in better corporate photography?
Social media has changed the way consumers want to communicate with brands and services that they use. They want to experience a different view, they want to know that businesses and brands care and are interested in them – their customer, the individual who is spending their money on them. They want to know about the people behind the businesses that they buy from.
Many brands have embraced social media to showcase their personality and to give a level of individual contact to their customers, but what better way is there to show the people and the personalities behind a business than with photography?
Any business that regards a corporate shoot as an inconvenience, and wants it done quickly, is missing out on a valuable opportunity to work with a professional photographer to really capture the individual essence of that company and the people who work within it.
Personal, engaging and interesting photography gives a business a real edge over their competitors by creating a strong personality and identity that gives their customers a better understanding of them.
