ABOUT

MY MISSION IS TO HELP PEOPLE AND BUSINESSES TO IMPROVE THEIR BRAND IMAGERY AND THAT OF THEIR CLIENTS DIFFERENTIATING THEMSELVES FROM THE REST THROUGH VISUAL CREATIVITY.

Born in Madrid and educated in London, with 30 years experience internationally as a professional photographer, he currently lives and works in Barcelona.

He discovered his vocation at a young age. Being a teenager, he recognised the way to immortalise the world and its beauty through photography.

He worked in Madrid as a professional photographer. He moved to London, to learn and discover the Why for the beautiful and harmonious. He graduated in Photography and Multimedia at the University of Westminster and postgraduated in Creativity.

He developed the subsequent 10 years of his career in the United Kingdom:

• Professor at the London College of Fashion in London.
• Retrospective exhibition entitled “Memento Mori” at the Museum of London.
• Finalist in the Hasselblad Master Awards in the Product category.
• Bronze award in the Best Pack Awards of 2012. Modality Best Graphic in the category of Institutional Campaigns.

His work has been exhibited in Hong Kong, Copenhagen, New York and London, amongst other major cities. His photographic work is characterized by pursuit of the essence in each brand or person to reflect its beauty, aurea proportions, balance and harmony.

Uses the dynamic geometry of the rectangle, the great secret of the masters of art, among other techniques in which he has been trained in London, Madrid or Barcelona.

After 10 years living in London, he returned to Spain, establishing himself as a photographer for brands and also as a professor in several masters and postgraduate programs.

At present, he helps companies and professionals for whom he works to differentiate themselves creatively with their best image, as well as the one of their products and services, making the world more beautiful and harmonious. PhD Student in Advertising and Audiovisual Communication at the Universitat Autònoma de Barcelona.